Average salary for digital marketer

The average digital marketing salary for a person in the digital marketing field is $59,273 per year, according to a 2018 survey. Most digital marketers earn between $50,000 and $100,000 per year.

The average salary for a digital marketer is $81,000.

Average salary for digital marketer

Digital marketing is a lucrative job, but how much you make will depend on where you work, your education level and experience. Here, we break down the average salary for digital marketers around the world. You’ll learn what factors contribute to this salary range and whether or not it’s enough to get by comfortably. Let’s get started!

Current salaries

The average salary for a digital marketer is $85,000. This figure varies from country to country, however. In the United States, it’s higher at $85,000; in Canada, it drops to $75,000.

There are several factors that can affect what you can expect to make working as a digital marketer: your industry and location (big city or small town), years of experience and education level. For example:

  • If you’re in finance or banking and have more than seven years’ experience working as a digital marketer—and let’s say you’ve even gone back to school for an MBA—you could earn up to $150K! If not? Then maybe not quite so much…but still pretty great if we’re being honest here.
  • Someone just starting out might make around $65K or less depending on where they live (small town vs big city) but with some hard work and determination they’ll likely see their pay increase over time until they hit six figures come retirement age*.


The average salary for digital marketers in the USA and Canada is approximately £46,000 per year. The average salary in the United Kingdom (UK) is approximately £32,000 per year. In Australia and New Zealand, it’s around AU$52,000 and NZ$45,000 respectively. In India the digital marketer salary is around INR125k to INR1.5M (US$15-20K). China has an average annual wage of CNY400k-600k ($60-80K). South Africa pays its digital marketers somewhere between R200k to R300k (US$17K-$25K) annually on average

Education level

The level of education you have will affect your salary as a digital marketer. If you have a bachelor’s degree, the average salary is $64,000. If you have a master’s degree, it jumps up to $80,000. The more education you have and the more skills you can demonstrate in your job search, the higher your salary will be—and that’s true for any industry!

Experience level

Experience level is also a major factor in determining how much you can earn as a digital marketer. The average pay for entry-level marketers (3 or less years of experience) ranges from $50,000 to $60,000 per year. Mid-level marketers (4 to 6 years of experience) average $70,000 to $90,000 per year and senior level marketers (7+ years of experience) make anywhere from $100,000 up to six figures annually.

Type of company or organization

The type of company or organization you’re working for will affect both your level of experience and how much money you’ll make.

If it’s a small business, for example, you may not need as much experience as someone who works at a large corporation. But if it’s a high-profile company like Google or Apple, they’ll want someone with more experience and expertise. Similarly, working at an agency could mean less pay than working directly with clients—but it also might mean that there are more opportunities to move up into higher-paying roles within the company (like becoming an account manager).

In addition to this being true when determining what salary range to expect from various companies, the same can be said about how long those jobs last: Some job postings specify that candidates must have been in their current position for three years before applying; others won’t ask about previous positions at all.

The pay for digital marketers varies by region, education and experience.

Digital marketers’ salaries vary by region, education and experience. The average annual salary for a digital marketer in the U.S. is $88,000, according to PayScale’s data from May 2018. In contrast, the average salary for a digital marketer in Australia is $81,000 per year; in Canada it’s $68,500; and in the United Kingdom it’s just £50,400 (or about $61K USD).


Whether you’re deciding on a career path or looking for your next job opportunity, knowing what other people in the same field are making can be a helpful tool. Digital marketing is no exception. When it comes to the average salary for digital marketers, there are a few key factors that can influence how much money they make.

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