What jobs can a degree in communications get

A degree in communications is a great way to kickstart your career or change disciplines. Having a well-rounded academic background also gives you an advantage for many reasons. Find out what jobs can a degree in communications get you and how it can impact your future career.

A degree in communications can lead to a variety of careers, including those in marketing, journalism, public relations and advertising.

Marketing managers are responsible for advertising campaigns and online marketing strategies. They often work with companies that produce consumer goods such as cars or electronics.

Journalists write news stories for newspapers, magazines or television stations. Journalists also conduct interviews with people involved in current events and provide commentary on those events.

Public relations specialists help companies communicate with their target audiences through speeches, media releases and press conferences. They also assist companies with managing their reputations in the media through crisis communications and community outreach programs.

Advertising executives work with clients on developing brand strategies that will appeal to consumers’ emotions rather than logic when trying to sell products or services.

What jobs can a degree in communications get


You’ve got a communications degree, and you know it’s the key to success in the business world. But what jobs can you apply for with your degree? What exciting career paths can a communications major take? Here are just some of the many options:

Advertising account planner

Account planners are responsible for developing and maintaining advertising campaigns. They create strategies to reach target audiences, analyze audience responses to advertising concepts and present findings to clients. Account planners need a bachelor’s degree in communications or related field, as well as experience in communications or marketing within the industry.

  • Develop strategy: Create plans that help meet business goals by attracting customers through various media vehicles such as television, print and internet ads; social media; direct mail pieces; billboards and more.* Understand consumer behavior: Work with research teams to identify consumer buying patterns from interviews or focus groups that may indicate new opportunities for products or services.* Communicate with clients: Present findings from research studies at meetings with clients such as product managers who will decide whether they want advertisements created based on these results.* Build relationships: Build rapport with people in different positions within an organization so they can trust you when presenting information back up through channels like management levels.* Deal with change: Contribute ideas when there is a need for adaptation based on changing customer preferences (such as changes in demographics).

Advertising creative director

A creative director is responsible for overseeing the creation of advertising campaigns and overseeing the internal creative teams at an advertising agency. Creative directors are often in charge of hiring new employees, setting budgets, and helping to determine how to market a product or service. They usually work closely with the account executives who work directly with clients.

In order to become a creative director, you’ll need to have experience working on successful advertising campaigns. You’ll also need to be good at managing people and developing ideas for marketing strategies. Creativity is a big part of this job—if you can’t come up with great ideas yourself, then it may not be the best fit for you!

The average salary for a creative director is $81k/year according to Payscale’s data from 2019 (https://www.payscale.com/research/US/Salary).

Advertising designer

If you want to design ads for print, digital, and other media such as billboards or posters, then a degree in communications could be right for you. A degree in communications will give you the training needed to work with clients to determine what kind of ad fits a specific product or brand. You’ll need to understand different audiences and what messages will appeal to them best.

Another important part of this job is knowing which media outlets are available for certain types of advertising campaigns. For example, if your client wants their new product line advertised on television shows that air during the day rather than late at night (when children are watching).

Advertising executive

Advertising executive: A job that requires the ability to conceptualize, plan and implement advertising campaigns. As an advertising executive, you would be responsible for developing marketing strategies, creating ads and pitches, and analyzing customer responses. You will also work closely with colleagues in other departments such as sales and marketing to ensure that your ideas are being executed properly. Salary range: $60k-$100k*. Why go into this field? If you’re interested in figuring out how things work (and how they can be manipulated), advertising is a great place to start learning about human psychology. It’s also one of the most lucrative fields out there—so if you’re looking for money as well as intellectual stimulation, consider becoming an ad exec!

Advertising sales

Advertising sales is a popular communications degree career, and with good reason. Sales are at the heart of many areas related to communications and media, including advertising.

In short, every time you watch a commercial or see an ad online or in print—and even if you don’t realize it—someone has sold space on your screen or page so that you could see it there. That’s why those catchy slogans stick with us: they’re selling something (the product) by getting us emotionally invested in it so that we’ll remember their brand when we go shopping for products like theirs later on.

So if you have marketing experience or an interest in sales, this could be a great opportunity for someone who wants to work in advertising but doesn’t know how to break into the field yet.

Broadcast anchor

A broadcast anchor is one of the most visible and important roles in journalism. It’s also one of the hardest to land, requiring many years of experience and training. You’ll need to be quick on your feet and able to think clearly under pressure, as well as have an excellent grasp of grammar and sentence structure.

Broadcast anchors are almost always associated with television news programs, but they can also work in radio or online reporting jobs. To become a successful anchor, you’ll need continuous practice with reading aloud off a teleprompter or script into a camera lens—a skill that takes time to master.

Content Writer

A content writer is someone who writes articles, blogs and other content for websites and other media. Content writers may work for a marketing agency, a company or even on their own in freelance capacity.

The responsibilities of this role include:

  • Writing articles, blogs and other types of written copy
  • Editing the work of others

Marketing communications specialist

In a marketing communications specialist role, you’ll be responsible for all the content that is created to promote a product or service. This includes writing press releases, social media posts, and other content for digital marketing channels. You’ll likely work closely with the marketing team to develop content calendar plans and create messaging that resonates with your audience. As a recent graduate or someone with little or no experience in this field, you may start off as an assistant before working your way up to become a specialist yourself.

As a marketing communications specialist, you must have excellent writing skills—you’re going to be doing lots of writing! You should also know how to edit documents because it’s not always easy coming up with creative ideas all on your own (and sometimes they need editing). Since most people now spend so much time online reading articles on their phones or tablets instead of reading newspapers at home or waiting at bus stops like they used to do ten years ago when smartphones weren’t invented yet (just kidding), having strong design skills is essential for creating eye-catching designs that grab attention when posted online instead of just plain text

Media analyst

Media analyst

A media analyst is someone who analyzes the media, which includes both traditional and online sources. They can work for a company or be self-employed. The job involves watching and analyzing the content from different sources in order to make predictions about what will happen next.

Media buyer

As a media buyer, you help clients buy advertising space on television, radio and online. Your job is to research the media outlets that will be most effective for your client’s message and their audience. You can negotiate rates with these outlets yourself or work with an ad agency to do so.

To create a media plan, you’ll need to decide which outlets are appropriate for your client’s target market and what type of campaign they’re running (direct response or brand awareness). You then create a budget based on those decisions, deciding how much money should be spent on each outlet. You’ll also decide how often ads will appear in each outlet and at what times during the day or week. Finally, you create a schedule for when these ads will run so that they are spaced out properly according to their length and where they’re being run (e.g., prime time vs late night).

There are a lot of different jobs for someone with a communication degree.

There are a lot of different jobs for someone with a communication degree. If you’re interested in pursuing this career, it’s important to research the field to understand what kind of job you want and how much training is necessary. Some common careers include:

  • PR Specialist (public relations)
  • Speech Writer (speech writing)
  • Technical Communication Specialist (technical writing)

Employers may include government agencies like the Department of Agriculture or private companies that work in marketing and advertising. Possible locations could be Washington DC or New York City depending on where you live or want to move after graduation. Salary ranges vary greatly depending on the position and company, but according to PayScale at least $25K per year seems like an average starting salary for many entry-level positions with degrees such as Bachelors in Communication Studies/Journalism/Public Relations.*


There are many jobs that you can get with a communications degree. It will be hard work to get your foot in the door but it will be worth it because there are good jobs out there just waiting for you!

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