What is the average salary for a social media manager

The average social media salary is USD $54,000 – $74,999, with the highest average salary being paid in Washington at USD $73,588. However, this is not the average “sales” salary, or “service” salary — but rather a social media manager salary. In other words, this figure refers to how much people were earning (on average) when they were labeled as a Social Media Manager/Specialist in their job title. It doesn’t mean that each and every one of these managers was making this amount per year — many of them would not have been!

The average salary for a social media manager is $42,000 per year.

The median salary for this occupation is $40,000 annually.

Social media managers are employed by companies of all sizes and in many industries including: advertising/marketing services; computer systems design and related services; newspapers, periodicals, book publishers; internet service providers; software publishers; telecommunications utilities; miscellaneous information services; data processing, hosting and related services; motion picture and sound recording industries; television broadcasting industries.

Most social media managers work in the following states: California, New York, Texas and Florida.

What is the average salary for a social media manager


The average salary of someone who is a social media manager depends, in part, on the company and type of industry they work in. As of 2020, the typical range for a social media manager is between $45,000 to $60,000. However, those with more experience could make as much as $80,000 or as little as $30,000. Salary can also depend on whether you are employed full-time or part-time and whether you are working for an agency or for another business.

typical salary

The average salary for a social media manager is $59,000 per year in the U.S. This figure is based on data from Indeed and PayScale; it’s also the median or typical salary for this occupation.

In Europe, social media managers typically earn between €23,000 and €47,000 (or £20k-£45k) annually. In the UK specifically, they make an average of £40k to £60k per year depending on experience level and seniority.

low end of salary

The low end of this range is $25,000, but you can expect to make less if you’re just starting out in your career. Social media managers with less than one year of experience might earn as little as $20,000 per year. The highest salaries fall between $50 and $60 thousand annually.

high end of salary

The high end of the salary range for a social media manager is $100,000 or more. The highest paid social media managers can make more than $200,000 and even more than $300,000 in some cases.

factors that might contribute to a higher salary

There are a number of factors that may contribute to your salary as a social media manager. These include:

  • Experience
  • Education
  • Industry
  • Location (city, state)
  • Size of company (corporation vs. small business; national vs. local)
  • Company type: nonprofit, government agency, corporate business, etc. and its reputation/credibility in the community it serves and its culture/work environment.

you can be a social media manager and make money

You can be a social media manager and make money. The average salary for this job is around $50,000, but it depends on how well you do the job.

If you are good at your job and manage to get lots of followers and likes on social media platforms, then it’s likely that you will be able to earn more than what an entry-level employee would earn.

On the other hand, if you don’t have much experience managing other people’s accounts or companies’ pages on various social media platforms, then it might take some time for your employer to see results from investing in their business page or profile.


If you’ve been wondering about the salary for a Social Media Manager, then we hope this article has helped answer some of your questions. If you want to be successful in this field, it’s important to understand what goes into calculating salaries and how much work experience is needed before moving up in the industry. As always, keep working hard and don’t give up on your dreams—no matter where they take you!

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