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social and consumer psychology masters
Social And Consumer Psychology
The Social and Consumer Psychology area of focus (SCP) is an informal track within the M.A. Psychology Program that does not appear on students’ transcripts.
If you are a prospective applicant interested in the SCP area of focus, you should apply directly to the M.A. Psychology Program and indicate Social & Consumer Psychology as your area of interest.
Social and Consumer Psychology focuses on the psychological factors influencing consumer behavior, including purchase behavior, effect of social influence, information processing of product/marketing messages, motivated goal and decision making, and assessment of marketing and advertising communication effectiveness. How organizations manage brands and situational change through leadership, structure and processes is also addressed.
Core concepts in perception, memory, social psychology, motivation, self-regulation, industrial/organizational and personality psychology are applied to consumer behavior. Statistical and research methodology training is intrinsic to the field of social and consumer behavior. The unique combination of NYU’s resources enables students to study social psychology and consumer behavior from a research perspective. Access to courses and faculty in other departments and schools within NYU allows a student to select and prepare for different career directions.
The learning objectives are to:
- Understand the major influences on consumer behavior as mediated by internal perceptual, cognitive, and social psychological processes. This includes self-concept, goal motivations, and congruence with brand characteristics that drive decision-making.
- Learn statistical, research, and computer tools necessary for academic research, consumer market research, product development and consumer satisfaction assessments.
- Understand sources of external influence such as culture on globalization/localization of purchase and consumer decision-making.
- Learn the industrial/organizational factors that impact the consumer including corporate leadership and strategic organizational change management.
- Gain a basic understanding of social media as a form of social influence on consumer behavior and market research.
Careers in Social and Consumer Psychology include: marketing, market research, corporate communications, focus group facilitation and analysis, consumer awareness education, advocacy and public policy consulting, and general HR roles within product development and manufacturing companies. Students also prepare for academic research careers and doctoral studies in Social Psychology, Consumer Psychology or Business.
masters in consumer psychology online
University of Westminster Marketing
The world of marketing has been transformed by digital technology, making it easier and cheaper to target customers and track buyer behaviour online.
Università Cattolica del Sacro Cuore Graduate Programs
Università Cattolica’s Cremona campus boasts one of the world’s most renowned teams of Agriculture academics, scientists and researchers; a team at the forefront of food innovation and technology, whose expertise extends to developing tracking systems for any product transported across the European Union.
Burgundy School of Business Masters Programmes
Burgundy School of Business is much more than an international « Grande École ». We believe in a unique student-focused teaching model.
University of Sussex University of Sussex Online
This CIM accredited Online Masters is designed to meet the challenges faced by modern marketers in a global context. You’ll join students from over 40 countries working in multiple industries while studying at ABMA and EQUIS accredited business school.
GBSB Global Business School Masters Programmes
The online Master in Digital Education Management is an innovative program with a specific focus on fostering educational leadership and obtaining the knowledge required to be successful in the educational arena.
Heriot-Watt University School of Social Sciences
Heriot Watt University’s MSc in International Marketing with Consumer Psychology delivers a strong understanding of psychological approaches and interventions.
Anglia Ruskin University ARU Faculty of Science and Engineering
This is your chance to gain an advanced understanding of consumer psychology. Put yourself at the forefront of the discipline by joining one of the few European MScs offered in this area.
University of Sussex University of Sussex Business School
Leiden University Faculty of Behavioural and Social Sciences
This programme focuses on in-depth study of theory as well as on the acquisition of professional and research skills, which can be applied in a wide range of psychology specialisations.
Lancaster University Department of Psychology
Concerned with the study of how humans change over time, our Developmental Psychology Masters programme provides you with a rigorous and detailed understanding of the discipline.
Middlesex University Faculty of Professional and Social Sciences
Digital will continue to change the face of marketing for many years to come. Those who succeed will need knowledge of the consumer and how today digital marketing and analytics is at the heart of marketing today.
Goldsmiths, University of London Department of Psychology
The MSc Psychology of the Arts, Neuroaesthetics and Creativity is the first postgraduate programme in the world for the scientific study of aesthetics and creativity.
masters in marketing and consumer psychology USA
SCP Course Recommendations
The SCP curriculum is flexible, and students will work individually with a faculty advisor to develop a study plan tailored to their specific career goals in SCP.
See Program Requirements link for required Foundation and Core Courses – 15 credits
Recommended Social and Consumer Psychology Courses – 3 credits:
- Psychology of Social Behavior (3 credits counted within Core B Courses)
- Consumer Behavior
Other Courses Relevant to Social/Consumer Psychology – 18 credits
A total of 18 credits (6 courses) of electives must be taken in addition to the above 18 credits. Three of these elective courses (9 credits) must be taken within the Psychology Department.
- Psychology of Branding
- Psychology of Social Media
- Psychology of Market Diversity
- Psychological Influence of Children’s Media
- Advanced M.A. or Doctoral Statistics (ANOVA, Regression, etc. by permission of instructor)
- Group Dynamics
- Psychology of Decision Making
- Topics in Organizational Psychology: Resilience and Quality (formerly Quality of Work Life)
- Culture, Thought, and Emotion
- Gender Roles
- Affective Neuroscience
- Scientific Programming
- Behavioral Economics and Consumer Neuroscience
- Psychology of Diversity
- Introduction to I/O Psychology (summer only)
- Organizational Culture and Climate (permission required from I/O)
- Personality and Organizational Behavior (permission required from I/O)
- Other: Determined in conjunction with advisement
Electives in other departments and schools at NYU
As the largest private University in the country, NYU has multiple Schools, Centers, and Departments offering social and consumer behavior-related courses. Cross-registration requires advisor approval.
- Foundational courses in marketing and branding
- Statistics courses or marketing data analysis courses not offered in the Psychology Department
- Computer science and/or database management courses that are applicable to consumer-related research
- Electives in relevant content areas such as decision-making, neuromarketing, organizational behavior and, cultural and global factors associated with consumer behavior, behavioral economics offered in other departments or schools at NYU.
- Other courses by permission
NYU schools/divisions to search for relevant courses for cross-registration include:
- Stern School of Business
- Steinhardt School of Education
- NYU School of Continuing and Professional Studies – Courses MUST be within their Masters Program (not Certificate Program)
- NYU Polytechnic School of Engineering
- Adrienne Gans, Director of MA Program in Psychology, Social and Consumer Area of Focus Coordinator
- Robert Ausch
- Bill Battle
- Mariana Diaz-Wionczek
- Paulette Forte
- Jung Min Lee
- Deidre L. Kolarick
- Boaz Mourad
- Dan Silberman
- Jasmina Sose Selimotic
Note: Our Social and Consumer Psychology professors are all Ph.D. psychologists with academic and practical experience in the field and include: social psychologists, business marketing, branding and consumer psychologists; and organizational psychologists with expertise in culture, climate and decision making.
masters in consumer behavior online
An alternative to the traditional M.B.A., The Chicago School’s M.A. in Behavioral Economics online program provides students with a foundation in advanced psychology focused on business applications such as human decision-making, negotiation, marketing, and consumer behavior.
Students enrolled in The Chicago School’s online programs will enjoy a transformative educational experience with the flexibility of a program that does not have to interfere with their other commitments.
Integrating elements of economics, financial literacy, public policy, and consumer psychology, the Behavioral Economics Program includes studies in:
- Social psychology
- Cognitive psychology and consumer psychology
- Public policy
- Economics and finance
- Game theory
Graduates of the Behavioral Economics program will have a unique understanding of consumer and social behavior, which is a strong asset in business, politics, and nonprofit. Graduates will also have the tools necessary to excel as consultants, researchers, public servants, and marketers.
consumer psychology masters programs
How Do I Enroll in a Consumer Psychology Master’s Degree Program?
These programs aren’t very common; however, you can earn a master’s degree in psychology with a concentration in consumer psychology. Additionally, marketing master’s degree programs often include psychology courses as part of the curriculum. Graduate school enrollment requires you to submit transcripts from your undergraduate studies as well as GRE scores. Some schools require letters of recommendation and other credentials.
|Available Programs||Master’s degree in psychology with a concentration in consumer psychology|
|Program Curriculum||Social psychology, group dynamics, market research|
|Online Programs||Rarely offered|
|Median Salary (2018)||$63,120 (for all market research analysts and marketing specialists)*|
|Job Outlook (2016-2026)||23% growth (for all market research analysts and marketing specialists)*|
What Will I Learn?
You take courses that examine what motivates consumers and how to manipulate their purchasing decisions. You might undertake projects like designing sales displays, strengthening brand image and finding customers. You also learn how to conduct and analyze market research that can help you target your market and increase awareness of your customers’ needs and wants. Surveys, focus groups and interviews are some of the methods you can learn about. Courses also teach you how to report your findings and how to interpret your data.
Some programs include courses that discuss gender roles, group dynamics and social psychology. These courses teach you about social conformity, attitudes and the forces that influence buying decisions–such as media, family and community.
Can I Learn Online or Choose a Flexible Schedule?
In some cases, you may be able to complete your degree through the Internet, though these programs are rare. Some schools offer online master’s degrees in applied psychology with a concentration in consumer psychology. In these programs, you complete most of your work on your own schedule while adhering to deadlines. Some programs may require you to occasionally be online at a specific time to interact with instructors and classmates.
Campus-based programs can be flexible, too. Some programs hold classes in the evenings to accommodate working students. Most programs allow you to complete your master’s degree on a part-time basis, allowing you to keep your current weekday job.
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Consumer psychology is the key to understanding how consumers behave. It plays an important role in many aspects of marketing. Insights into consumer psychology enable organisations to design innovative, value-adding products and to create effective communication messages.
On this MSc, you’ll learn to:
- evaluate the theories, concepts, tools and models used in marketing practice and understanding consumer decision making
- apply consumer psychology theories to interpret consumer behaviour
- use analytical skills to assess the choices consumers make
- make informed judgements on the use of key analytical and decision-making techniques in developing and appraising marketing strategies.
You’ll benefit from the academic expertise and industry experience in the School of Psychology and the University of Sussex Business School.
Your studies culminate in a research project that bridges marketing and psychology. On graduation, you’ll be prepared for a range of careers – whether you want to work in marketing, or apply psychological theories to the business world.
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MSc – Marketing and Consumer Studies
In order for a business to succeed, decision-makers must be able to understand the behaviour and trends of consumers. Lang’s MSc in Marketing and Consumer Studies program focuses on examining, understanding and influencing consumers and will equip you with the skills and expertise needed to manage large-scale research projects. It will further prepare you to pursue a career in marketing, brand management, product development, market research, and consumer protection policy. The program also provides an excellent training towards the pursuit of a PhD in marketing, consumer behaviour or a related business discipline.
The MSc program draws on a variety of disciplines in marketing theory and research methods. You will complete five core courses, including consumer behaviour and marketing theory, three graduate courses in measurement and analysis, and an elective course exploring theoretical topics in marketing, which will help you develop your thesis.
“After graduation I plan on finding a job in the field of marketing research. UofG not only has equipped me with the tools to be successful in the field, but they have prepared me to be a cut above the rest of the applicants.”
Caleb Sawh, MSc alumnus.
You’ll complete your MSc degree within two years. During the first year, you’ll focus on your coursework and collaborate with faculty and fellow peers on research projects. You’ll then be given guidance from an advisory committee to complete your research and develop a strong thesis.