how to become a brand manager

To become a brand manager, you must have at least a bachelor’s degree in marketing or related field and several years of relevant experience. To advance your career, you can earn an MBA in marketing or communications, or pursue professional certification.

how to become a brand manager

Becoming a brand manager is a great way to thrive in your professional career. Managing brands can include everything from overseeing advertising, promotions and public relations to handling consumer complaints. To become a brand manager you’ll need to take a few steps in order to get started.

1. Protect the brand

Brand managers are the guardians of the brand and are responsible for ensuring that the products, services, and product lines that fall under their brand resonate with current and potential customers.

2. Work with several departments within the company

They work tirelessly with the marketing department on making sure that every aspect of the brand strategy is just right. Brand Managers also need to be in contact with other departments such as finance, marketing communications, sales, and product development to ensure a strategic overview of the business and future market opportunities.

3. Coordinate several marketing agencies

They also work with marketing and advertising agencies to make sure they’re respecting the brand purpose and guidelines throughout every communication.

4. Focus on the consumer

Brand Managers need to be able to draw on consumer research and monitor market trends (think about the recent craze with Pokémon Go).  Therefore, having a grasp of the target market and also potential target markets is the key.  What are their reactions to the marketing campaigns?  What’s being said on social media and how are people talking about the brand.  How is the brand manager, managing or monitoring this process?

5. Make important business decisions

The brand manager can also play a pivotal role within senior management teams when providing feedback and analysis on key brand activity.  For example, what return on investment has been seen from particular campaigns?  What has worked well for specific products of the brand and what lessons can be learned from others?  Furthermore, helping to provide input into future activity as well as feed into help support corporate strategy and direction.

There are numerous skills and qualifications you can get in order to become a brand manager, so it’s not just about how much time you spend on this path or if the education you have had makes you the best candidate. You need to be able to have the right attitude, eagerness and determination to succeed. There are still some other elements that make up a good brand manager but these three ones should be your top priority.

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